real estate Archives - Greenrock Real Estate Advisors

Greenrock Announces Change in Leadership, Appoints New CEO

Sarah Cowan on October 4, 2021

TORONTO, October 4, 2021 –Greenrock and the Green Group of Companies are thrilled to announce today the appointment of Barbara Rodgers as Chief Executive Officer.

Barbara is a strategic and results-oriented leader who brings to Greenrock over 20 years of progressive leadership and operational management experience with many of Canada’s leading real estate owners and developers, including her role as President and co-founder of Arcturus Realty Corporation. Prior to accepting this new role, Barbara was appointed as an Independent Director on the Greenrock Board of Directors earlier this year.

“I am excited and honoured to join the Greenrock team. Greenrock’s commitment to an exceptional service culture, investment in its community, and social responsibility resonated deeply with me, and I look forward to working with this talented team to enhance our success in the future,” says Barbara.

Greenrock Executive Chairman Barry Green looks forward to continuing oversight of Greenrock’s Board of Directors, working closely with Barbara and the rest of the Executive Team.

“I am confident Barbara will do a great job leading our team to new heights. She is an excellent leader and brings a great deal of knowledge to the table,” says Barry.

Barry wrote in a letter addressed to staff that he is proud of Greenrock’s many business achievements and how the team has come together to support one another. This year, Greenrock was awarded Rental Housing Provider of the Year by the Canadian Federation of Apartments Associations (CFAA) and the BOMA Toronto Earth Award for Postmedia Place.

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About Greenrock: As a third-generation family business dedicated to delivering an exceptional client experience, Greenrock provides expert asset and property management services, property repositioning, sustainability, development, investment management, and Family Office Services.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca

Greenrock’s COVID-19 Relief Fund Soars to $3.5 Million

Sarah Cowan on June 7, 2021

TORONTO, June 7^th, 2021 – Greenrock, which was recently named Property Manager of the Year by the Canadian Federation of Apartments Association, is not slowing down the momentum of its pandemic support measures… Greenrock announced today it will donate a further $1 Million to 55 Canadian charities.

“It is a privilege for us at Greenrock to work with so many charities making an incredible impact on the front line of our country’s COVID relief efforts, especially during this tense third-wave. We look forward to seeing the positive results of these donations in the coming months for both our residents and community members,” says Barry Green, Greenrock CEO.

Greenrock will award the funding to the following charities in the respective categories:

Food: Building Roots/Growing Neighborhoods Foundation, The Toronto Children’s Breakfast Club, Daily Bread Food Bank, Food Banks Canada, Black Creek Community Farm, Second Harvest, Fort York Food Bank, St James Town Community Co-op through CanadaHelps.

Shelter/Security: Albion Neighborhood Services, St. Stephen’s Community House, YMCA of Greater Toronto, Scarborough Centre for Healthy Communities, Sistering, Out of the Cold Foundation, Eva’s Initiatives for Homeless Youth, Covenant House Toronto, Haven Toronto

Healthcare: Sherbourne Health, University Health Network, Michael Garron Hospital Foundation, St. Joseph’s Health Centre Foundation, The Princess Margaret Cancer Foundation, SickKids Foundation, Doctors Without Borders, St. Michael’s Hospital Foundation, Sunnybrook Foundation, Toronto General & Western Hospital Foundation, Humber River Hospital Foundation, North York General Foundation (Front Line Worker Support), Sinai Health Foundation

Senior Support: SPRINT Senior Care, Sunshine Centres for Seniors, The Neighbourhood Group

Women Support: Interval House, The Redwood, Women’s College Hospital, Women United (United Way Greater Toronto), Dress for Success Toronto

Child/Youth Support: Variety Village, Child Development Institute, Kids Help Phone, Children’s Aid Foundation of Canada

Black, Indigenous and People of Colour (BIPOC) Support: Black Health Alliance, Caribbean African Canadian Social Services, Ontario Native Women’s Association, Toronto Council Fire Native Cultural Centre, Delta Family Resource Centre, Anishnawbe Health Foundation

LGBTQ2S+ Support: Casey House, Lesbian Gay Bi Trans Youth Line, QMUNITY, The 519

Mental Health: CAMH, Stella’s Place

Arts and Culture: Art City in St. James Town

To date, Greenrock’s COVID-19 Relief Fund encompasses $2.3 Million in charitable contributions and $1.2 million in direct resident support. All Greenrock-managed suites received $600 of grocery gift cards to help towards their household expenses and a last month’s rent (LMR) program was created for residents to use their LMR as a credit towards upcoming rent payments.

The Greenrock IMPACT Committee continues to meet on a weekly basis to plan upcoming support measures for residents and community members. Greenrock extends its thanks to the IMPACT Committee for their hard work and to the trustees of the Greenrock Charitable Trust for their support in making these initiatives possible.

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About Greenrock IMPACT: The mission of Greenrock IMPACT is to build stronger, healthier, and environmentally sustainable communities while celebrating cultural diversity and promoting human rights across Canada through a variety of annual initiatives, volunteer programs, and donations. During the pandemic, Greenrock IMPACT has focused its efforts on COVID-19 relief initiatives.

About Greenrock: As a third-generation family business dedicated to delivering an exceptional client experience, Greenrock provides expert asset and property management services, property repositioning, sustainability, development, investment management, and Family Office Services. For more information, please visit our website.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca

Greenrock Superintendent Wins CFAA Resident Manager of the Year Award

Sarah Cowan on May 5, 2021

TORONTO, May 5^th, 2021 – Alex Falcon is a well-known face to many residents at Greenrock’s Davisville Village Community and is a fantastic example of the impact a strong work ethic and a positive attitude can have. Alex has been working with Greenrock as a superintendent at 45 Balliol St. in Toronto for the past five years and was announced as the winner of the Canadian Federation of Apartment Association’s Resident Manager of the Year Award at the virtual ceremony on Wednesday, May 5^th.

Alex went above and beyond his job duties this past year by stepping up to take care of the building while a fellow superintendent was ill. Taking on the role of his main caregiver and friend, Alex brought his colleague to appointments all while working overtime to ensure residents needs were met. Around this same time, another Greenrock team member went on short-term leave and Alex juggled the duties of three superintendents with an impressive amount of gusto.

“We are so pleased to have Alex on our team and hope to have him with us for many years to come,” says Greenrock COO Justin Taylor. “A work ethic like his is a rare gem in this industry.”

There have been many occasions where Alex has gone out his way to help a resident while off duty. If he is out walking his dog and he sees a resident struggling with their key fob or looking for directions, he will stop what he is doing to help.

Alex has done a spectacular job at maintaining the property throughout the pandemic and thanks to his efforts, there were no outbreaks in the building.

On top of Alex’s win, Greenrock was also announced as the winner of the CFAA Rental Housing Provider of the Year Award at the virtual broadcast in recognition of its outstanding response to the pandemic.

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About Greenrock: Greenrock is a third-generation family business that owns and manages multi-unit residential and commercial properties across the GTA. For more information, please visit our website.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca

Greenrock Awarded 2021 CFAA Rental Housing Provider of the Year

Sarah Cowan on May 5, 2021

TORONTO, May 5^th, 2021 – Greenrock was announced as the winner of the 2021 CFAA Rental Housing Provider of the Year Award for its remarkable and multi-faceted approach to supporting residents and community members during the COVID-19 pandemic.

Greenrock won the award within the under 15,000 units category, alongside Drewlo Lifestyle Apartments. The announcement was made at the sixth annual Canadian Federation of Apartment Associations’ Rental Housing Awards program, which was broadcasted virtually on Tuesday, May 4^th, 2021.

“It’s an incredible honour for Greenrock to be recognized as the CFAA Rental Housing Provider of the Year. Our team thanks everyone who made this award possible, including our valued residents for continuing to make Greenrock their home during the pandemic,” says Barry Green, CEO of Greenrock.

Greenrock owns and manages two prominent residential communities in the heart of Toronto, including Davisville Village just steps from Davisville Station and Village Green near Church and Wellesley. Greenrock created a unique COVID-19 Relief Fund at the start of the pandemic, which has since grown to $3.5 million and includes the following support measures:

Donations to over 40 Canadian charities addressing food security, mental health, BIPOC communities, LGBTQ2S communities, senior care, shelters and outreach support, and women’s health
All Greenrock-managed suites each received a total of $600 in grocery gift cards to help with household expenses between April and December 2020
A last month’s rent program whereby residents can use their last month’s rent as a credit towards upcoming rent payments
Significant discounts and interest-free payment plans for residents who are experiencing financial challenges and have outstanding arrears

Greenrock continues to show compassion towards those living within its buildings and takes a supportive approach by offering the above measures and working with residents individually to address financial challenges.

In response to the third wave of the virus, Greenrock’s charitable arm, Greenrock IMPACT, is in the process of researching and carefully vetting charities that are slated to receive the remaining $1 Million of funding. The next wave of donations will be announced in the coming weeks.

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For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca

Greenrock Sells Wingreen Community, Makes Room for Future Growth

Sarah Cowan on April 7, 2021

TORONTO, April 7, 2021 -– Greenrock announced today that it successfully closed on the sale of Wingreen Court, Don Mills.

Located at Lawrence and Don Mills, the properties include 2-11 Wingreen Court and were purchased by Northbridge Capital Acquisitions. The transaction closed in March 2021.

“Built in 1955 and managed by our company ever since, Wingreen Court was an important legacy asset for us. The building was built during the first wave of low-rise construction across Don Mills, fostered by our founder Al Green,” says Barry Green, Greenrock Chief Executive Officer.

Al Green, with his partners, built over 10,000 Toronto apartment units over the next 3 decades.

“After careful consideration, we decided that transacting this asset would best allow us to focus on other Greenrock assets including our Davisville Village and Village Green communities,” explains Barry.

Barry and the Greenrock team thanks everyone who made the closing of this sale possible.

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About Greenrock: Greenrock is a third-generation family business that owns and manages multi-unit residential and commercial properties across the GTA. For more information, please visit our website.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca